Caton’s AI-powered solutions retain viewers beyond Olympics 2024

October 17, 2024

1 minute read

Hong Kong broadcaster HOY TV delivered an engaging viewing experience for its audiences for the recently concluded 2024 Olympic Games. In partnership with Caton Technology, HOY TV ensured uninterrupted and reliable broadcasts of the Olympic Games, solidifying its leadership in delivering premium content.

During the Olympic Games, HOY TV’s collaboration with Caton Technology exemplified its dedication to offering HD coverage that resonated with millions of viewers across Hong Kong.

To support HOY TV’s mission of delivering uninterrupted, world-class Olympic coverage, Caton provided a fully managed content delivery service using its Caton Media XStream (CMXS) platform. This solution ensured reliable, real-time transmission of live Olympic feeds from France to Hong Kong.

Caton’s solution also included content recording and repurposing capabilities, empowering HOY TV to extend its reach across multiple platforms.

This collaboration with Caton aligns with HOY TV’s long-term goals of enhancing the viewer experience and maintaining its competitive edge in broadcasting. By using Caton’s AI-powered IP delivery solutions, HOY TV demonstrated its ability to stay at the forefront of broadcasting excellence, ensuring continued success and viewer loyalty well beyond the Olympic Games.

Sandy Yu, General Manager, TV Operations & Content, for HOY TV, said, “Partnering with Caton Technology during the 2024 Olympic Games allowed us to deliver an extraordinary broadcast experience to our viewers.

“Their fully managed IP solution ensured that we maintained the highest standards of reliability and quality throughout the event.

“At HOY TV, we are committed to using the best technologies to enhance our viewer experience continuously, and this partnership is a perfect reflection of that commitment.”