Cignal TV, a premium content provider in the Philippines, has leveraged the flexibility, agility, and scalability advantages of the Quickplay platform to significantly improve streaming quality, navigation and discovery, and control for viewers of its Cignal Play streaming service.
The Cignal Play app now offers better streaming experiences with lower buffering rates, a dynamic storefront that simplifies updates by eliminating the need for code changes, and the ability to quickly add content, promotion, and sponsorship opportunities that are targeted to subscribers’ interests.
Jane Basas, President & CEO of Mediaquest, which owns Cignal TV, said, “As we envisioned the next generation of Cignal Play, it was absolutely clear that a cloud-based platform would optimise our ability to meet and exceed the expectations of our subscribers.
“Quickplay’s technical leadership and expertise enabled us to quickly and cost-effectively bring to market a service that clearly has been a hit with viewers.”
Quickplay’s over-the-top (OTT) platform is designed to build and run scalable applications in the cloud using cloud-native technologies, including containers, microservices, a service mesh, APIs, and immutable infrastructure.
Goutham Vinjamuri, COO & Co-founder of Quickplay, added, “Moving to the cloud has proven to be a fast track to new content discovery, engagement, and monetisation opportunities for the OTT industry.
“Cignal TV moved at lightning speed to build an enhanced Cignal Play that already is dramatically improving subscriber use and satisfaction.”