According to the Video Trends Report published by TiVo, with consumers struggling to navigate through the rocks and shoals in the ever-rising content ocean, this may open the doors for more innovative technology nodes. Indeed, nearly one-quarter of consumers demanded a new guide format and more than half wanted a multi-platform search facility.
Other key findings include signs of slowing in cord-cutting, as more than 80% of the respondents in the research are still subscribing to cable/satellite service in the US. The report found that only 12.2% of consumers plan to cut the cord in the next six months, down from 18.8% in 2018. This is again beset by content fatigue over different content delivery platforms.
Surprisingly, 65.8% of respondents watched an hour or more live TV, while OTT accounts for close to 52.4%. This is largely driven by 41.5% of respondents who tapped on the platforms to consume live sports content.
The report concludes that consumers are not looking for cutting-edge technologies but innovations that can complement current solutions and reduce content chaos with better user-friendly experience in discovering content.