Eclat selects Tata to help localise global sports to Asian viewers
Eclat Media Group, a South Korean broadcaster of premier global sports content, and Tata Communications, a global digital ecosystem enabler, have announced the expansion of Eclat’s sports content broadcasting to viewers across Asian countries, including Indonesia, Philippines, Malaysia, Singapore, and Thailand.
The new agreement powers Eclat’s newly launched channels, SPOTV and SPOTV2 to broadcast 4000+ hours of content annually. Tata Communications Media Ecosystem, coupled with Video Connect and Satellite Uplink services, will allow commentators of SPOTV and SPOTV2 to overlay commentary in their local language, which is added to the viewers’ video feeds for relevant regions.
“Fans across Asia will now be able to watch their favourite global sports in their preferred language commentary, thereby expanding the reach of content to millions of new potential viewers,” said Lee Choong Khay, CEO of SPOTV.
“It is our pleasure to have Tata Communications as our valuable network partner. As we expand the distribution of our content pan-region, we aim to focus on growing localised and relevant content for the individual markets.
“With this exciting partnership, SPOTV and SPOTV2 can achieve seamless localisation and delivery of our premium sports contents to fans across Asia.”
Dhaval Ponda, Global Head of Media & Entertainment Services, Tata Communications, added, “Sports viewership has dramatically shifted over the years with technology playing a key role in evolving the at-home viewing experience.
“By joining forces with Eclat Media Group, we aim to give sports fans across Asia an enhanced experience to enjoy their favourite global and local sports – be it motorsports, tennis, baseball, or volleyball.
“Our world-class media infrastructure coupled with Eclat’s ambition to be the pioneer in providing language-customised sports content to fans in each country is driving the transformation of sports consumption in panAsia.”
