EMG/Gravity Media enhances sports production through new Fujinon lenses
The EMG/Gravity Media Group has announced its single largest purchase of Fujinon lenses including the UA125, UA107, UA23x7.6 and UA14x4.5 lenses.
Peter Newton, Media Director – Media Services & Facilities, EMG/Gravity, explained, “Our decision to purchase and use these Fujinon lenses was driven by a combination of strategic planning, technological advancement and our long-standing relationship with Fujifilm Australia.
“As part of a comprehensive refresh of our lens stock, we aimed to upgrade our equipment to ensure we were utilising the latest innovations in broadcast technology. Fujinon lenses have consistently met our high standards for quality, performance and reliability making them a natural choice for this upgrade.”
According to Newton, their primary requirements when accessing which lenses to choose were “exceptional image quality and versatile zoom capabilities”, which were required to provide flexibility for various shooting scenarios.
They also wanted lenses with a robust and dependable construction to ensure they can withstand rigorous use in different environments, as well as superior optical performance for high-resolution, sharp images with accurate colour reproduction and minimal distortion.
The new Fujinon lenses also complemented EMG/Gravity Media’s existing Sony HDC-3500, HDC-4300 and HDC-5500 camera systems, whilst being durable and weather-resistant for varied shooting locations.
Newton continued, “Meeting these requirements ensures that the lenses enhance our production capabilities, maintain the highest standards of quality and deliver exceptional performance across all key areas. Their superior optical quality ensures high-resolution, sharp images with accurate colour reproduction and minimal distortion and the versatile zoom ranges, such as those offered by the UA125, enable us to capture a wide array of scenes.
“They are also built to withstand rigorous use in many different environments which means they offer reliable performance and minimal downtime. As a result, the new Fujinon lenses have garnered overwhelmingly positive feedback from our internal team and clients alike.”
Most recently, the Fujinon lenses were used for EMG/Gravity Media’s coverage of the 2024 UEFA EUROs Football Championship to ensure exceptional image quality and reliability throughout the event.
Notably, they also employ these lenses for their ongoing coverage of a wide range of European football leagues, including the Italian and English football leagues.
