To empower broadcasters and media companies to accelerate production on premises and in the cloud, Avid has released a host of new features to its MediaCentral workflow platform.
These include the Blueprint Builder in MediaCentral Collaborate, Avid’s newsroom-planning, content-sharing and project-tracking tool. Newsroom teams can now tailor their planning and approval workflows with the specific attributes they require for their productions, thus allowing them to share and track content faster, saving time and money.
Enhanced Send-to-Playback capabilities allow an incoming feed, even though not yet complete, to be transferred to FastServe Playout servers, replacing the need for teams to edit a feed into a timeline before transferring. This enables newsroom teams to get their content to air faster.
Granularity added to user-rights management within MediaCentral Acquire allows production teams controlling multiple ingest and playout devices to grant users specific permissions to record or view content. In addition, custom metadata, including mandatory metadata, can be added at the ingest stage, helping to improve the discoverability of clips, cutting search time and speeding up getting stories to air or online.
Dave Colantuoni, VP of Product Management for Video & Media Solutions, Avid, said, “Broadcasters tell us they’re under pressure to deliver compelling content fast, and so they are looking for reliable time-saving production features. These ongoing updates to our MediaCentral platform are designed to help production teams unlock creativity and operational efficiency, enabling our media enterprise customers to provide better content for their viewers quicker than ever.
“MediaCentral 2023.12 builds on the heritage of the media industry’s most deployed Production Asset Management solution to deliver even more efficient workflows. Teams can work more closely together to plan, track and share content to deliver to multiple platforms — with the confidence their valuable media and metadata remains safe through enhanced security.”