Calling it an “all-encompassing solution that revolutionises news production”, Etere has rolled out a new integration that connects Etere media asset management (MAM) with Ross Newsroom Inception.
Etere MAM empowers users to effortlessly send assets directly from the Etere database to the Ross Newsroom as media object server (MOS) objects. This streamlined process eliminates the need for constantly switching between screens, allowing users to preview files and search segments and virtual assets.
This collaborative synergy ensures the smooth data flow between both systems and significantly reduces content delivery delays, all made possible through Etere’s partnership with Ross Video.
Etere MAM is a highly effective media content management software designed to revolutionise the intricate phases of content handling — ingest, index, storage, and retrieval of digital assets. Indeed, Etere MAM has simplified the management of digital media files, production workflows, and distribution channels. The heart of this system lies in its central database, which accelerates content delivery, streamlines content administration, and ensures fast, frame-accurate content distribution.
Ross Newsroom Inception, on the other hand, is a Newsroom Computer System that is designed to bring content and creators together to increase the speed, efficiency and quality of the work their team produces without the need for additional resources.