Farmerswife, the leading representative for Farmerswife in the Asia Pacific region, presented their cutting-edge products at the BroadcastAsia Show 2023. The event, held in Singapore, showcased the company’s resource scheduling and facility management system, as well as their collaboration platform, Cirkus. David Barnard, Managing Director of Gencom Technology, provided insights into their innovative solutions. The Farmerswife resource scheduling and facility management system stands as their flagship product, catering to the needs of media professionals.
It offers a comprehensive set of features and is compatible with both Windows and Mac applications. Additionally, a lightweight web interface allows for seamless usage by talent, freelancers, and individuals requiring efficient task completion. Barnard further elaborated on Cirkus, a dynamic collaboration platform that enables teams to work together in a task-based workflow. The tool facilitates information sharing and empowers teams to create customized workflows for various projects. This flexibility allows media organizations, including production houses, post-production studios, and distribution companies, to tailor the system to their specific requirements. When asked about their target customer profile, Barnard emphasized that their solutions cater to a broad range of media customers, extending even beyond the media space. While the system is designed with media workflows in mind, it boasts remarkable configurability, enabling customization according to the unique needs of any media operation.
Whether it’s production, post-production, play-out, or distribution, Farmerswife/Gencom Technology offers tailored solutions to manage diverse media workflows efficiently. Barnard expressed enthusiasm about the event and the opportunity to engage with industry professionals. He highlighted the significance of Farmerswife/Gencom Technology’s solutions in streamlining operations and enhancing productivity within the media industry. “Our products are designed to address the specific challenges faced by media professionals and provide a seamless experience for resource scheduling, collaboration, and workflow management,” Barnard stated.
The presence of Farmerswife at the BroadcastAsia Show 2023 signifies their commitment to innovation and their dedication to serving the evolving needs of the media industry. The event serves as a platform for industry stakeholders to explore the latest advancements and forge meaningful connections. As the show continues, industry professionals eagerly anticipate witnessing the impact of Farmerswife’s solutions on streamlining media operations and revolutionizing collaborative workflows.