Frequency, the cloud-native engine behind many of the world’s leading streaming television channels, has delivered a special live event on the Tony Robbins Network (TRN) spotlighting The Next Verse, a music-driven initiative supporting Tony Robbins’ 100 Billion Meals Challenge.
The star-studded event combined in-person performances with one of the largest Zoom gatherings to date, featuring global artists including Janet Jackson, will.i.am and Pitbull. The event was captured live and later streamed in prime time on TRN, using Frequency Studio Live.
Leveraging Frequency’s cloud-native live and playout capabilities, Frequency Managed Channel Services delivered the broadcast across major FAST platforms including Roku, Amazon, Samsung TV Plus, and Pluto with broadcast-grade reliability and precise primetime execution.
Blair Harrison, Founder & CEO of Frequency, said, “This event builds on work we have already done with the Tony Robbins Network to bring premium live and delayed-live programming to Free Advertising Supported Television (FAST) audiences. By combining studio-quality capture with our cloud scheduling and distribution, we are helping creators meet audiences where they are, with the confidence and control they expect from linear broadcast.
“Our mission is to make premium live and special-event programming simple to produce and effortless to scale. With MCS handling scheduling and distribution to Roku, Amazon, Samsung TV Plus, and Pluto, the Tony Robbins Network can focus on a great experience, not the logistics.”
The Tony Robbins Network is a FAST channel operated and produced by Frequency’s Managed Channel Services (MCS) division, which provides end-to-end creative, technical and operational support to help content owners, talent and brands to launch and scale premium FAST channels.
Frequency brings a fresh approach to creating, managing and distributing streaming TV channels with the only ‘pure play’ Software-as-a-Service (SaaS) platform in the industry, delivering advanced automation, greater efficiencies and the lowest total cost of ownership.
Leading media companies, broadcasters and studios, including Amazon MGM Studios, Hearst Television, Red Bull Media House, BBC Studios, Sony Pictures Entertainment and Paramount Global Distribution, rely on Frequency to channel their content, and reach viewers on over 200 platforms globally.