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Amagi, a provider of cloud-based, Software-as-a-Service (SaaS) technology for broadcast and connected TV (CTV), has acquired Argoid AI, an artificial intelligence (AI) company specialising in recommendation engines and programming automation for over-the-top (OTT) platforms.
Amagi is a media technology company that provides cloud broadcast and targeted advertising solutions to broadcast TV and streaming TV platforms. This new acquisition strengthens the company’s mission to empower media and entertainment (M&E) companies with intelligent content planning, distribution and monetisation solutions.
Argoid AI, known for its state-of-the-art AI capabilities, has developed innovative AI products that enhance content recommendations and enable real-time programming decisions. Its solutions have been pivotal in increasing viewer engagement and optimising channel operations for customers in the streaming media space.
By integrating Argoid AI’s advanced algorithms into Amagi’s existing platform, this acquisition will significantly boost the functionality of Amagi’s product suite, particularly the Amagi NOW and Amagi CLOUDPORT offerings. This, Amagi added, will enable media companies to make faster, smarter and more personalised content scheduling decisions at scale.
It will also allow Amagi to deepen its AI-powered content programming, metadata enrichment, and recommendation engine services, which are crucial for transforming to personalised streaming as part of the free advertising-supported TV (FAST) 2.0 innovation.
Baskar Subramanian, Co-Founder & CEO of Amagi, said, “Amagi has been investing in AI/machine learning (ML) over the last couple of years. We strongly believe in AI/ML’s pivotal role in transforming the media and entertainment industry, creating efficiencies, enhancing monetisation, and providing an engaging viewer experience.
“With this acquisition, Amagi will integrate Argoid’s AI components into its award-winning cloud solutions, significantly enhancing value for our customers. The combined tech expertise of both companies will address key challenges in the streaming industry, such as content discoverability, viewer retention, and intelligent programming.”
Amagi’s clients include some of the world’s biggest names, including Hearst Networks UK, ABS-CBN, Astro, Cox Media Group, DAZN, Globo, Lionsgate Studio, NBCUniversal, Tastemade, and VIZIO.
