Nextologies Limited will showcase a new auto commercial detection solution and NexToMeet, a remote production solution, at IBC 2022.
The auto commercial detection (ACD) solution, which is making its debut at the in-person show in Amsterdam, addresses the challenge of doing dynamic ad insertion without playout systems supporting SCTE (Society of Cable and Telecommunications Engineers) markers.
Nextologies’ ACS solution is a system that can analyse any live IP-based video stream and, in real time, detect and mark detected commercials with SCTE for downstream replacement, or can do the replacement on its own.
Video-on-demand (VoD) streaming lends itself easily to this kind of targeted ad insertion, but until now, there has been no workable, easy and cost-effective solution for linear streaming because the legacy systems had limited or no SCTE inside the feed, which typical replacement engines must use to dynamically insert data-driven, customised advertising to viewers.
Sasha Zivanovic, CEO of Nextologies, said, “The standard approach to resolve this problem is to use meta data (like SCTE 35/104 markers) to determine intervals and video information. These markers are inserted into the video stream on the production level, and then ads can be replaced within the marked intervals.
“In the IP-based video stream, those markers don’t exist, but they will be required for downstream signal takers. So we developed a method to automatically identify the commercials, and add SCTE where SCTE didn’t exist prior.”
At booth 1.F54, Nextologies is also highlighting NexToMeet, an instant web/mobile to SDI video network accomplished by implementing custom video solutions, along with IP stream’s routing capability, to allow production teams to film interviews in any location with an iPhone or iPad webcam, then deliver that signal directly to SDI without any workarounds required.
NexToMeet offers features such as easy onboarding of guests and producers. Within less than a minute, guests with no technical training can be fully on-boarded, requiring only browser access to the Internet.
Another key feature is “remote producers”, which allows anyone to be a part of the production by being able to have instant audio chat (and future text chat) directly with other producers in the room or interact with guests, all without having to be on camera.