Grass Valley to revolutionise production landscape @ NAB

March 27, 2025

1 minute read

The dawn of a new age of media production is here, and Grass Valley is heading to NAB 2025 to demonstrate how the GV Media Universe (GVMU) is revolutionising the production landscape for media companies around the world.

At the heart of the GVMU is the AMPP platform: the operating system for media production, bridging hardware and software solutions, and powering high-performance workflows across live production, content management, automation and distribution.

According to Grass Valley, adoption rates for AMPP have skyrocketed, with average usage eclipsing 11 million hours per month. AMPP’s success is the foundation for the company’s wider growth story, having achieved organic growth of more than 25% in 2024, and significant industry recognition through various awards and patents.

At booth N506, Grass Valley is also debuting the new LDX 180 camera, which features the new Super35 Xenios imager that delivers stunning cinematic depth-of-field, with enhanced definition and vibrancy.

Featuring all of the hallmarks of the LDX Series, including Creative Grading, ensuring artistic control across the lineup, the LDX 180 blends cinematic depth with the speed and precision of live production to redefine how stories are told. The full LDX Series will be on display, including the new LDX 110 with RF for wireless production, and the new LDX 135 with 5G, offering direct AMPP contribution without ingest conversion.

Louis Hernandez Jr, Executive Chairman & CEO, Grass Valley, said, “At NAB Show 2025, we will be demonstrating how our focus on organic growth and true innovation with the GVMU is enabling a new era of agile, sustainable, cost-effective production and delivery for media businesses everywhere.

“We’re proud to be setting the pace for industry transformation and look forward to sharing significant new developments with our partners and customers.”

To find out more about what Grass Valley is offering, speak with Hernandez and his team during NAB 2025, which is taking place at the Las Vegas Convention Centre from April 5 to 9.