HGC Global Communications (HGC), an ICT service
provider and network operator, has launched Eyeball-as-a-Service (EaaS) in
Singapore to help OTT operators and content providers expand their
footprint. The
move follows a successful
implementation in Hong Kong.
With over 5.2 million users covered in total,
the HGC EaaS service helps OTT operators such as eSports and media content
providers reach nearly 100% of the internet eyeballs in Singapore, HGC said.
Complex technical and commercial arrangements
are eliminated, so time-to-market can be reduced from months to weeks.
Riding on HGC's IP transit network, HGC delivers
optimised, direct local connections from the OTT operator's edge servers to
end-users with latency that significantly improves users' quality of
experience, the company said. Internal testing on the EaaS has yielded latency
as low as 5ms in Singapore.
“Given the current market climate, we understand
that OTTs want simplicity, flexibility, customisation and ultra-high
performance,” said Dennis Chan, AVP – OTT, international Business, at HGC.
“The Eyeball-as-a-Service hub is unique in its nature (as) it not only dramatically reduces the complexity of expanding networks but also brings with it its affordable connectivity and a pioneering aggregator platform.”
Hong Kong and Singapore are HGC's international connectivity hubs in Asia, with Singapore upgraded to a major Asian hub in January 2021. The company also shared plans to extend the service to more countries in Southeast Asia.