IABM launches BaM Shop Window

International broadcast and media technology trade body attempts to bridge the gap in the industry

IABM has launched the BaM Shop Window, which aims to bring all of the products and services available across the industry into a single portal to enable appropriate solutions and alternatives to be quickly and efficiently discovered by technology buyers.

The BaM Shop Window is structured around IABM’s BaM Content Chain model — describing the industry in the same way that broadcast and media companies themselves think, using the same terminology. It is also based on the creative, operational, economic and technical activities supporting the content supply chain: mapping how a piece of content gets from creator to consumer.

This, according to IABM, makes the BaM Shop Window “uniquely buyer-friendly”, enabling relevant products and services to be quickly found and compared.

Peter White, CEO of IABM, said: “Over the past few years, it has become increasingly apparent that technology buyers in broadcast and media organisations simply do not have the time to trawl many disparate sources to find the products and services they need, and they asked us if we could help.

“The BaM Shop Window is our response and, as well as making it easy for buyers to find what they need, it also gives smaller, up-and-coming companies who do not have large marketing budgets the chance to get great exposure to buyers. Given that it is the first truly comprehensive product/service online marketplace in our industry, and is structured to reflect real-world industry needs, I am certain that the BaM Shop Window will rapidly become the first stop for all technology buyers.”

The BaM Shop Window can be found at www.theiabm.org/iabm-bam-content-chain-homepage/