Igolgi enables ad insertion into any live video signal

igolgi, an engineering and development company that provides encoding, decoding, and transcoding for any media applications, is offering iLux Live SAAI, a multi-channel solution for rapid ad insertion into existing live signals.

The iLux Live SSAI provides a full workflow, including ad database management, ad QC, traffic scheduling, frame-accurate ad insertion based on SCTE-35 or audio cue tone timing, as well as detailed analytics and reporting.

With the new solution, it is no longer necessary to manage ads in multiple formats, resolutions, or other specifications, according to igolgi. The iLux SAAI ensures the ad is transcoded on-the-fly in real-time to fit the available bandwidth and the signal it replaces.

Additionally, resolution, frame-rate, time-stamps, PIDs, and codecs are matched, ensuring downstream receivers always get a perfect signal. The solution leverages the power of graphics processing units (GPUs) to cost-effectively serve multiple live ad insertions from a single server.

iLux Live SSAI also supports advanced graphic overlay features and visual effects. An example is the ability to create overlay ads or L-Bar ads. iLux SSAI can combine ad content and scale the source stream to produce various ad formats, while supporting logo insertion.

Jeff Cooper, CEO, igolgi, said, “SSAI is an automatic ad insertion product that can be used in any live environment, enhancing revenue generation opportunities without manual intervention.”