Imagine Communications, a global provider of advanced video and advertising solutions, has announced major product updates at the National Association of Broadcasters (NAB) Show 2023. The company's Senior Vice President of Products, Andrew Warman, shared the exciting news with Asia-Pacific Broadcasting+. "We're very excited about our new product announcements and being able to talk to all of our customers of the show, so it's been very successful," Warman said.
Selenio net processor now supports a master control light configuration of up to four master controls within a single platform. Magellan, on the routing side, has major improvements supporting not only reaching control on-prem but also in the cloud under a common user interface. Aviator Orchestrator, on the playout side, has announced major updates, dealing with all the management of ground and cloud systems, including multi-region support and support for many on-prem facilities connected in a single solution. "With its master controls, the master control component is new. Okay. Magellan major, major advancements because of the ground cloud routing capabilities. Aviator Orchestrator is a new product for us," Warman said.
These new products have improved simplicity and ease of use, making it easier for management to orchestrate complex feeds in the cloud, as well as on-prem. Aviator represents a major step forward in simplifying how channels are deployed, redundancy management, and keeping everything in sync, vastly different from what was previously available. According to Warman, the advancements made by Imagine Communications allow customers to simplify and enhance their workflow. "Differences are really about simplifying and making ease of use just its way simpler than it has been in the past," Warman said.
The NAB Show is one of the world's largest events for the broadcast and media industries, attracting professionals from around the world. With a range of new products, Imagine Communications has demonstrated its commitment to innovation and progress in the industry. "We're very pleased with the level of interest, engagement, and excitement we've had on the show floor from all of our customers," Warman said. The new product updates are a sign of Imagine Communications' continued growth and investment in the broadcast and media industries.