Imagine to acquire Pixel Power from Rohde & Schwarz
Imagine Communications and Rohde & Schwarz (R&S) have sealed a definitive agreement under which Imagine will acquire Pixel Power, a wholly-owned subsidiary of R&S.
The transaction represents a strategic alignment for both companies, enabling Imagine to offer broadcast customers the most extensive portfolio of live production and playout solutions on the market, while allowing R&S to focus on its core operations in test and measurement, technology systems, as well as networks and cybersecurity. The acquisition is expected to close later this year.
Imagine and Pixel Power have a shared vision for the IP- and cloud-based future of broadcast and digital streaming markets. This strategic acquisition enables Imagine to immediately broaden its live production ecosystem and playout offerings via integration of Pixel Power’s software-defined, deploy-anywhere platforms.
The acquisition would bring together complementary approaches, technologies and engineering expertise that will provide customers with deeper integration possibilities and a broader set of tools to meet every need.
The addition of Pixel Power’s PRISMON multiviewer, which delivers powerful master control and cloud capabilities, will complement the ultra-low-latency production capabilities of Imagine’s popular SNP Multiviewer. This, says Imagine, will offer the most comprehensive portfolio of IP and IP-hybrid multiviewer solutions available on the market.
Thorsten Sauer, CEO, Pixel Power and VP Media Solutions, Rohde & Schwarz, said, “We are proud of the achievements of Pixel Power, and we are confident that Imagine is the right home for their continued growth and expansion.
“This move allows us to focus more deeply on our core operations and customer base, while ensuring that we pass the reins to a new owner who cares deeply about our customer base and will take the business to the next level.”
John Mailhot, Senior Vice-President, Product Management, Imagine Communications, added, “We’re excited to welcome the talented Pixel Power team to the Imagine family.
“This acquisition enhances our ability to deliver innovative, business-driving solutions for our customers, and we’re proud to continue building on the strong foundation established under Rohde & Schwarz.”
