Imagine Communications is enhancing its Aviator platform with the new Essentials channel origination option for the Make TV cloud playout solution.
Designed for channels that do not require high levels of interactivity or support for live workflows, the Essentials option makes operating and monitoring simpler linear channels straightforward and more cost-effective.
As part of the Aviator platform, which combines scheduling, rights management, channel origination, video-on-demand (VoD), ad sales, ad placement, ad serving, campaign management, and more into a single cloud platform, Essentials channels integrate with the end-to-end Plan, Make & Monetise capabilities in a cloud-native implementation that allows media companies to continue to successfully deliver and monetise content to meet changing consumer viewing habits.
Rob Malcolm, Chief Product Officer, Imagine Communications, said, “As media companies of all types and sizes search for new ways to address how consumers want to watch, Essentials channels provide lower-cost options to stand up and operate channels that utilise the efficiencies of the public cloud — making it easier than ever to address broadening advertising opportunities and create highly impactful and dynamic channels with genuine appeal to viewers.”
Essentials will be highlighted at booth 2.B49 during IBC 2022, which is taking place from 9-12 September at the RAI exhibition and conference centre in Amsterdam.