Irdeto, a renowned global provider of digital platform security solutions, recently showcased their latest innovations at the esteemed BroadcastAsia Show 2023 in Singapore. The event featured Dario Choi, Vice President of Asia Pacific, and Ronald Peters, Regional Manager of Content Production Marketing, who shed light on the company’s groundbreaking solutions tailored specifically for the pay TV industry.
In response to the ever-evolving landscape of the pay TV market, Irdeto presented two key products aimed at effectively addressing the challenges faced by operators. The first offering centered around a comprehensive aggregation of content, metadata, and advertising. By seamlessly integrating these elements, pay TV operators can effortlessly launch both broadcaster services and over-the-top (OTT) services, effectively meeting the demands of the fiercely competitive market.
In addition to this, Irdeto also unveiled their revolutionary 360-degree anti-piracy solution, an issue of paramount concern within the industry. Ronald Peters provided valuable insights into this groundbreaking solution, stating, “Our anti-piracy solution spans the entire spectrum, encompassing crucial aspects such as watermarking, content monitoring across various online platforms such as the internet, social media, and IPTV platforms, as well as proactive measures against live or fault infringements. Furthermore, we possess the capability to revoke content when necessary, ensuring comprehensive protection against piracy.”
In an industry crowded with security system providers, Peters highlighted the unique value proposition of Irdeto’s product. “What truly sets us apart is our end-to-end solution, covering the entire process rather than focusing on a single aspect. We take immense pride in our ability to provide a comprehensive and flexible partnership when it comes to combating piracy,” he affirmed.
When probed about their target customer base, Choi responded, “Our solutions cater to a wide range of customers, including OTT service providers, broadcast operators venturing into the OTT space, and studios, among others. We have the privilege of serving a diverse clientele that can greatly benefit from our innovative offerings.”
Furthermore, Choi emphasized Irdeto’s distinguishing factor, underscoring their commitment to customization. “We fully recognize that each operator faces distinct challenges, and that’s precisely where our strength lies. Our solutions can be tailored to address specific business needs, providing a fully customizable end-to-end solution,” he elaborated.