Lawo aids home-shopping retailer to adopt IP-based broadcast system

HOME & SHOPPING, one of South Korea’s leading home-shopping broadcasters, has completed a major upgrade of its broadcast infrastructure, transitioning to a next-generation IP-based system powered by Lawo technology. 

The project was designed and implemented by Lawo’s South Korean partner and systems integrator, Dong Yang Digital (DYD), and marks a strategic move toward scalable operations and future-proof workflows based on SMPTE ST 2110 standards.

Founded in 2011, HOME & SHOPPING has grown into a key player in South Korea’s retail media landscape, broadcasting live content around the clock. With increasing production demands and the goal of ensuring long-term operational flexibility, the broadcaster initiated a complete renewal of its technical infrastructure

 DYD was tasked with delivering a solution that combined innovation, long-term reliability and uninterrupted hybrid integration.

The transition to IP was driven by the need to replace the existing SDI-based system, which had reached its limitations in terms of scalability, interoperability and integration with modern workflows.

Myoung Ho Seo, Senior Engineer, DYD, explained, “The former baseband infrastructure had become a bottleneck for innovation. Our goal was to implement an IP-based environment that not only supports current production requirements but is also adaptable for future developments such as remote production, cloud workflows, and additional channels and formats. 

“Lawo’s system architecture met these goals precisely, offering flexibility, operational transparency, and powerful integration tools.”

To ensure a successful transition, HOME & SHOPPING opted for a hybrid configuration that supports both IP and SDI. This setup allows the broadcaster to continue regular operations while gradually adopting new IP workflows.

The installation’s IP backbone is managed by Lawo’s HOME platform, a management and orchestration solution that offers centralised control, automatic device discovery, intuitive stream routing, user authentication, and real-time diagnostics. 

The installation was designed with a fully redundant architecture, ensuring uninterrupted operation even in the event of a failure.

Heekwang Yoo, Broadcast Engineer, HOME & SHOPPING, said, “Lawo’s proposal for a triple-redundant setup — including redundant cores, networks and control paths — aligned perfectly with our requirements for live production.

“We were also impressed with how easily the new system integrates into our hybrid SDI/IP environment. This allows us to maintain stability while progressively moving toward full IP.”