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Lawo Unveils New Video Processing Technology at NAB Show 2023

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Lawo, a renowned audio console manufacturer for over 50 years, has introduced a new service-based technology for video processing at NAB Show 2023 in Las Vegas. The latest technology allows for Multiviewer updates across different locations and uses standard off-the-shelf servers, utilising CPU power or CPU combined with GPU power.

According to Andreas Hilmer, Chief Marketing Officer of Lawo, their approach to infrastructure optimization and elasticity means unused gear and processing can be utilised for many applications, attached to different productions and, in turn, maximizing the investment. Lawo's IP native technology future-proofs investments and offers options for the future.

"Our approach is to future-proof that to optimize this investment that needs to be taken in a way that it's introducing elasticity, which means that the processing can be utilized for many applications that it can be attached to different productions that you basically utilize in a better way the investment that you've taken," said Andreas.

Lawo's video processing technology uses a high-density secret conversion tool with up to 192 BNC connectors for SDI signals to get those signals on the network, with the aim of optimizing broadcast infrastructures.

"The future, I mean, he's about optimizing infrastructure, and enabling elasticity, which means if you look at a broadcast infrastructure today, there's a lot of unused gear and a lot of unused processing," Andreas said.

Lawo's new technology is aimed at optimizing investments for broadcasters and ensuring that investments are future-proof. As the industry continues to move towards IP native technology, Lawo is looking to offer broadcasters the option of flexibility and optimization with their new video processing technology.

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Lawo Unveils New Video Processing Technology at NAB Show 2023

Add Your Heading Text Here

Lawo, a renowned audio console manufacturer for over 50 years, has introduced a new service-based technology for video processing at NAB Show 2023 in Las Vegas. The latest technology allows for Multiviewer updates across different locations and uses standard off-the-shelf servers, utilising CPU power or CPU combined with GPU power.

According to Andreas Hilmer, Chief Marketing Officer of Lawo, their approach to infrastructure optimization and elasticity means unused gear and processing can be utilised for many applications, attached to different productions and, in turn, maximizing the investment. Lawo's IP native technology future-proofs investments and offers options for the future.

"Our approach is to future-proof that to optimize this investment that needs to be taken in a way that it's introducing elasticity, which means that the processing can be utilized for many applications that it can be attached to different productions that you basically utilize in a better way the investment that you've taken," said Andreas.

Lawo's video processing technology uses a high-density secret conversion tool with up to 192 BNC connectors for SDI signals to get those signals on the network, with the aim of optimizing broadcast infrastructures.

"The future, I mean, he's about optimizing infrastructure, and enabling elasticity, which means if you look at a broadcast infrastructure today, there's a lot of unused gear and a lot of unused processing," Andreas said.

Lawo's new technology is aimed at optimizing investments for broadcasters and ensuring that investments are future-proof. As the industry continues to move towards IP native technology, Lawo is looking to offer broadcasters the option of flexibility and optimization with their new video processing technology.

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