Limecraft helps ITV Studios Daytime to transcribe rushes in minutes

Limecraft, a leader in media asset management and workflow automation solutions, has partnered with ITV Studios Daytime, UK, to modernise and streamline ITV Studios Daytime’s post-production process, enhancing efficiency and collaboration across the production teams.

ITV, located at Television Centre in London, is one of the UK’s leading broadcasters, producing a wide variety of TV content ranging from drama to reality shows. 

With an extensive volume of up to 500 hours of raw content processed every month, ITV Studios Daytime needed to step up the way it manages, transcribes and reviews media in a fast-paced environment. Limecraft was selected to transform these processes, providing ITV with an intuitive solution that integrates directly with its existing Avid MediaCentral system.

Limecraft’s cutting-edge technology has significantly improved the way ITV Studios Daytime teams handle its daily workflows. By integrating Limecraft’s transcription and file-sharing capabilities at the core of Avid MediaCentral, ITV has seen vast improvements in efficiency.

Disconnected logging and file sharing processes that once involved excessive manual work have now been integrated, freeing up resources and enabling ITV’s production teams to focus on creating content rather than handling technical tasks.

“We were massive users of WeTransfer before but file sharing from Avid was a clunky process,” explained John Barling, Head of Technology at ITV Studios Daytime. “Limecraft has transformed that. Now our teams can easily find content, clip it and share it with peers, streamlining our workflow and improving collaboration in ways we hadn’t seen before.”

Limecraft’s deep integration with Avid MediaCentral has eradicated manual work previously required to log material and set up file transfers. The company’s state-of-the-art transcription technology now handles large volumes of media content in real-time, reducing the time to transcribe rushes from hours to mere minutes.

ITV’s post-production teams can now review, annotate and share media files instantaneously, allowing real-time feedback and smoother collaboration between departments, regardless of location.

This transformation has brought immediate benefits to ITV Studios Daytime’s extensive production operations. The streamlined workflows have reduced the time spent on file sharing and media reviews, boosting overall productivity and enhancing the quality of collaboration among journalists, editors and producers.