To bring streamlined operations and immersive visual experiences to broadcast, sports and live event production, AE Live and Pixotope are offering an integrated augmented reality (AR)/extended reality (XR), graphics and camera tracking system.
The integrated system combines AE Live’s expertise in on-screen graphics, data and augmented reality with Pixotope Camera Tracking technology.
David Dowling, Chief Revenue Officer at Pixotope, said, “This end-to-end solution removes many of the challenges of traditional production. It provides a full-service platform for delivering unique and immersive viewing experiences that are a perfect fit for the way audiences consume data and entertainment today.”
The joint AE Live and Pixotope technology solution has been deployed successfully in several events across Europe, including football, horse racing and rugby, with plans to expand its use in sports and events in the United States.
The Pixotope real-time 3D tracking technology is an essential element of the company’s virtual production platform that incorporates graphics with camera tracking and talent tracking. The system is able to combine all types of tracking methods, including mechanical, marker-based and through the lens (TTL) in a single software product.
Dave Gill, CTO at AE Live, added, “Technologies like AR are no longer a ‘nice-to-have’ anymore.
“Audiences expect more from a viewing experience, from immersive data-rich graphics that are customised for an event to compelling and convincing AR content. We’re able to deliver that while providing broadcasters with this easy-to-deploy comprehensive XR capability.”