Looking to attract/retain viewers and turn ads into unforgettable journeys?

As viewers continue to demand more experiential content, Pixotope is inviting broadcasters to leverage its virtual production solutions to expand audience market share and introduce new creative, lucrative advertising that can significantly grows their revenue stream. 

David Dowling, Chief Revenue Officer, Pixotope, said, “High-quality, immersive content isn’t just a nice-to-have; it’s a must-have for attracting and retaining viewers in a crowded media landscape. Viewers today are not satisfied with being mere spectators; they want to be engaged by content that seamlessly blends cinematic-quality graphics and the physical world. 

“For broadcasters, this presents a unique chance to deploy new revenue opportunities by turning traditional viewing experiences, like advertising, into unforgettable journeys that leave audiences craving more.”

At his Tech Den in North Hall meeting room N201LMR, Pixotope will demonstrate a wide range of turnkey virtual production solutions that enable broadcasters to create immersive experiences. 

Pixotope solutions cover the entire virtual production ecosystem from camera and talent tracking to augmented reality (AR) and virtual studio graphics and extended reality (XR) workflows. Pixotope is able to integrate with existing workflows and technology, uncomplicating implementation and adoption; thus, it is specifically designed to combine with partner technologies and external data sources.

At NAB 2024 NAB, visitors can check out Pixotope’s new MOS-based Newsroom System Integration, which offers a fully featured MOS gateway, an HTML 5 journalist plugin, and full control over the show’s playlist. Show attendees can view a demonstration of an end-to-end workflow with the OpenMedia newsroom system.

Other highlights include a 3D Living Photo, live augmented reality (AR) graphics, and markerless, Through-the-Lens (TTL) camera tracking.To find out more, make an appointment with Pixotope to be at its exclusive Tech Den at the NAB Show, which is taking place at the Las Vegas Convention Centre from April 13-17.