Maraya with AI offers ‘right content to right audience at right moment’

Mediagenix, a provider of smart content solutions to profitably connect the right content to the right audience, and White Peaks Solutions, the end-to-end over-the-top (OTT) solutions provider, have announced a strategic collaboration with the Sharjah Broadcasting Authority to bring next-level content personalisation to the Maraya streaming platform. 

Sharjah Broadcasting Authority is the public media entity of the Emirate of Sharjah. Its digital platforms, including Maraya, aim to promote educational content, cultural heritage and high-quality entertainment to Arabic-speaking audiences globally. 

In partnership with White Peaks Solutions, Spideo, which Mediagenix acquired in 2024, is providing Maraya with its AI-powered semantic recommendation engine, which is now part of the Mediagenix Recommendation product suite.

This capability enables real-time personalisation based on semantic data, user context and editorial objectives, providing intuitive recommendations aligned with both user intent and brand values. That cutting-edge personalisation increases engagement by 20% – 60% and conversion by 35%, while reducing curation effort by 50%, said Mediagenix. 

Maraya users will therefore benefit from human-centered personalisation, as part of White Peaks Solutions’ content management system FAULIO and the KWIKmotion online video platform.

The KWIKmotion is an enterprise-level solution enabling broadcasters and publishers to build, manage and monetise OTT platforms across multiple devices in a secure and scalable environment. 

Salem Al Junaidi, Head of Content, Maraya Platform, said, “This partnership marks a new chapter in how Maraya combines technology and storytelling to elevate our platform.

“It’s an important part of how we will continue to entertain and delight our growing number of viewers across the MENA region.”

Thibault d’Orso, Co-Founder of Spideo, and who is currently leading business development at Mediagenix, added, “Personalisation is no longer just a nice-to-have — it’s a critical driver of engagement and retention, and by combining semantic intelligence with editorial agility, we’re helping Maraya offer the right content, to the right audience, at the right moment.”