Media Prima reaps new OTT revenues via Broadpeak’s dynamic ad platform

Launched in 2010, Tonton is an over-the-top (OTT) service offered by Malaysian company Media Prima. A fast-growing live streaming platform, Tonton delivers a range of local and exclusive live content, including one of Malaysia’s most popular full-time channels, TV3.

To power Tonton’s revenue transformation, Media Prima is utilising Broadpeak’s dynamic ad insertion solution via the broadpeak.io Software-as-a-Service (SaaS) platform for more effective monetisation.

Gregory Eu, Head of Product of Tonton, Media Prima, explained, “We were looking for a trusted partner to help us future-proof our OTT monetisation capabilities. 

“Broadpeak’s dynamic ad insertion service helps us increase revenue potential while giving us the scale and flexibility we need as a nimble organisation. Tonton carries Malaysia’s leading channels, where advertising inventory has tremendous value and users expect flawless ad experiences.

“We’re excited to continue opening new revenue streams while growing our nation’s most-loved, homegrown streaming service.”

Supported by broadpeak.io’s server-side ad insertion (SSAI) service, Tonton creates more engaging viewing experiences through smoother transitions between content and advertisements while enabling enhanced ad delivery reliability and greater support for dynamic ad personalisation across devices.

Supporting Tonton’s elevated subscriber experiences in bringing high-quality live content to multi-device audiences, the service harnesses a suite of Switch Media’s video player, content management, and application solutions, which are delivered via technology ecosystem integration with Broadpeak.

Switch Media’s MediaHQ platform powers content management, high-performance video playback, and a superior user experience across multiple devices. With MediaHQ’s flexible modular architecture, Tonton benefits from streamlined video workflows — from ingest and media management to content distribution and analytics — ensuring high-quality delivery of both live and on-demand content. 

Jacques Le Mancq, President & CEO, Broadpeak, said, “It’s fantastic to work with market leaders like Media Prima with a clear vision for growth. Media Prima is powering a new OTT trajectory and cementing Tonton’s position as a national-favourite streaming service with future-ready monetisation and agile SaaS technologies.

“We’re also delighted to see our technology partnership with Switch Media enabling seamless market deployment and fast results for our joint customer base across the region.”