Media titans partner to reshape Singapore’s M&E landscape

StarHub and Mediacorp have announced a strategic partnership that brings together the scale, strengths, and innovations of the companies to deliver better entertainment experiences for audiences in Singapore.

Through the partnership, Mediacorp, Singapore’s national media network and largest content creator, will carry StarHub TV+ content packages on its digital streaming service mewatch, giving audiences greater choice and convenience in one place. 

For the first time, viewers can enjoy StarHub’s extensive premium line-up directly within mewatch, from the English Premier League and over 7,000 hours of live sports including racket sports, cricket and golf, to a rich curation of Asian dramas and TV shows that have long been audience favourites.

At a time when viewing is increasingly fragmented, StarHub and Mediacorp are joining forces to create a stronger content destination. By bringing together global blockbusters, live sports and local storytelling through flexible micro packages coupled with free subscription options, the partnership lowers barriers and makes premium content more accessible to households across Singapore.

Nikhil Eapen, Chief Executive, StarHub, said, “By joining forces with Mediacorp, we are bringing audiences the widest, most exciting portfolio of content. From global sporting spectacles to local favourites, in ways that are simple, flexible, and accessible. At the same time, we are unlocking new advertising solutions powered by data and precision, giving brands more impactful ways to connect.”

Through the combined capabilities and scale of Singapore’s two largest media players, advertisers will now be able to drive greater media efficiencies. With Mediacorp’s extensive reach and rich content media ecosystem, together with StarHub’s robust video platforms and first-party data, advertisers can access precision targeted live TV ad insertion.

This collaboration enables sharper targeting, more relevant engagement and measurable outcomes, helping brands stand out in a fragmented media environment.

Tham Loke Kheng, Chief Executive, Mediacorp, added, “By bringing StarHub and Mediacorp’s platforms together, we are creating greater value for audiences and advertisers alike. With our combined strengths, we will be able to deliver a richer entertainment experience to our audiences in Singapore, while advertisers will gain access to the most comprehensive suite of solutions across TV, digital, and data-driven platforms for the most effective campaign outcome.”