Mediacorp,
Singapore’s transmedia giant, partnered with eCommerce platform Lazada to host 9.9 LazMall Big Brands Sale in Singapore
in September which saw sales nearly doubling during the first two hours,
compared to the same-day’s sale last year, with total sales across all five
days of the 9.9 LazMall Big Brands Sale
exceeding last month’s 8.8 National Day
Sale by over 40%.
The content-commerce collaboration combined the
convenience of Lazada’s eCommerce offerings with Mediacorp’s slate of shopper-tainment
content to provide an engaging shopping experience, continuing both companies’
commitment to support local businesses and merchants.
The 9.9 LazMall Big
Brands Sale also registered the highest number of Lazada app downloads by
new shoppers during a sales event, a clear indication of the public’s
anticipation and awareness generated by the publicity and engagement across
Mediacorp’s extensive network.
The positive public reaction towards the 9.9 LazMall Big Brands Sale is a
demonstration of the vast potential of driving commerce via engaging content,
and the value placed by consumers in a novel and informative shopping
experience.
Parminder Singh, Chief Commercial and Digital Officer,
Mediacorp, said: “The results of this ground-breaking partnership have exceeded
our expectations and are a significant milestone for Mediacorp’s
partnership-based business model.
“This partnership has pushed new boundaries in
content-commerce collaborations, creating many industry firsts and
demonstrating the effectiveness of omni-media storytelling for commercial
results.
“We look forward to leveraging our partnership-based business model to drive results for many more businesses.”
Image source: CNA Lifestyle