Mediagenix harnesses AI to cut curation effort by up to 50%

Mediagenix, named an IDC Innovator in the IDC Innovators: Media and Entertainment 2025 report, is redefining the content life cycle with its AI-powered, end-to-end Software-as-a-Service (SaaS) platform. 

By unifying strategy, scheduling, value management, and personalisation into a single collaborative system, the platform helps media companies maximise content lifetime value and audience engagement, says IDC.

IDC’s recognition also underscores Mediagenix’s unified, AI-powered content life cycle approach, with data-driven strategy and intelligent curation at its core to solve key operational challenges for media companies. 

Ivan Verbesselt, Chief Strategy & Marketing Officer, Mediagenix, told APB+, “Today’s content curators are drowning in massive catalogues, relying purely on intuition while most titles barely see daylight. Our AI-powered approach cuts curation effort by up to 50% by giving curators the same intelligent discovery tools we provide consumers. 

“This directly tackles the industry’s biggest operational headache: making fragmented catalogues work. When curators can effortlessly align editorial intent with demographic targeting and available rights, this is transformative for content ROI.”

The IDC report also positions personalisation as a strategic driver, moving beyond front-end user experiences to influence upstream planning and scheduling. 

How does Mediagenix see this shift from front-end to full-chain personalisation reshaping decision-making in content strategy?

“We’re essentially moving from playing defence to playing offence,” said Verbesselt. “Instead of bolting personalisation onto the end as an afterthought, we’re injecting this intelligence upstream into every content decision.”

This, he added, creates a profound transformation, where demographic clustering from recommendation engines now informs what content to acquire, produce or commission next. 

“This creates a self-optimising flywheel where better content strategy leads to smarter curation and scheduling, generating engagement data that makes the next content decisions even more intelligent.

“Today, we’re no longer just connecting the right content to the right audience — we’re creating the right content for the right audience from the very start,” said Verbesselt.