Mediagenix’s Data Scan harmonizing metadata to enhance search engines
Mediagenix has launched Data Scan, a new capability within the Mediagenix suite of products across the content supply chain.
According to the company, Data Scan is designed to help media companies harmonise metadata arriving from various external sources, ensuring consistency crucial to the management of the content catalogue.
By providing Mediagenix’s customers with a set of KPIs that evaluate and improve the quality of their metadata, Data Scan offers deep insights into metadata, enabling broadcasters and media companies to identify issues, prioritise actions, and ultimately enhance the quality of their recommendation and search engines.
Emmanuel Müller, Chief Product Officer, Mediagenix, said, “At Mediagenix, innovation is in our DNA. Data Scan reflects our commitment to equipping media companies with advanced tools to meet the growing demands of their audiences by improving the effectiveness of their recommendations and search engine.
“This is a significant milestone in our mission to provide innovative solutions for content value management.”
Data Scan works with 15 languages and analyses metadata across several critical KPIs, categorised into three zones — Priority, Warning, and Cool — which help companies to quickly identify and prioritise issues based on their impact on recommendations.
Broadcasters can click on any specific issue within the zones to view detailed metrics, including the percentage of affected tags or items, with actionable tips on how to resolve them. Data Scan’s insights and guidelines continuously refine metadata, ensuring that a recommendation engine operates at its best.
Data Scan’s streamlined workflow allows companies to efficiently identify, prioritise, and act on metadata issues, significantly improving the quality and effectiveness of their recommendations and search results, leading to higher user engagement and satisfaction.
