OTTera, a provider of end-to-end over-the-top (OTT) and free ad-supported streaming TV (FAST), has announced a strategic partnership with ThinkAnalytics, a global provider of advanced content discovery and viewer engagement solutions.
Through this collaboration, OTTera will integrate ThinkAnalytics’ ThinkFAST AI scheduler and ThinkAdvertising into its software, empowering customers to unlock new levels of operational efficiency and revenue growth across FAST channels and OTT apps.
By harnessing ThinkAnalytics’ cutting-edge AI technologies, OTTera will revolutionise content scheduling and advertising strategies, delivering unparalleled value to its customers, said the companies.
ThinkAnalytics’ ThinkFAST AI scheduler utilises sophisticated algorithms to optimise content placement, ensuring that viewers receive the most relevant and engaging programming tailored to their preferences. ThinkFAST’s integration will personalise the viewing experience for OTTera’s users based on their demographics, preferences, and previous viewing behaviour.
Craig McEldowney, CTO at OTTera, said, “Aligning ThinkAnalytics’ deep capabilities with OTTera’s strategic offerings across OTT and FAST yields a rich toolkit for publishers to maximise yield from their libraries, quickly scale out targeted FAST channels and end-user experiences within applications and beyond, all with an eye towards discovery, engagement, monetisation and retention.”
Moreover, with ThinkAdvertising, OTTera will leverage audience intelligence and content understanding to deliver hyper-targeted advertisements, maximising revenue opportunities for clients. By combining audience insights with personalised advertising strategies, OTTera believes that it will enhance the viewing experience while driving substantial revenue growth for content providers and advertisers alike.
Marc Aldrich, CEO at ThinkAnalytics, added, “I am delighted that ThinkAnalytics is forming this partnership with OTTera. The ThinkAnalytics product set integrated into OTTera’s applications will bring huge efficiencies and value to OTTera’s customers.
“Meeting at the NAB Show was the perfect opportunity to realise our synergies and agree terms to our collaboration.”