Evergent Technologies has announced that the National Basketball Association (NBA) has made a strategic investment in the company, coinciding with a multi-year extension of the two companies' partnership to deliver exceptional fan experiences globally.
In 2022, the NBA began working with Evergent as NBA League Pass faced a tremendous opportunity: serving the growing global demand for basketball by enabling fans to watch games where, how, and when they wanted.
Evergent's end-to-end subscriber lifecycle management and multi-device, cross-platform capabilities supported this ambitious expansion. Over three years, Evergent has delivered industry-first innovations for sports monetisation and advanced churn management that drove significant subscriber growth, with a majority of subscribers accessing games from outside the United States.
David Lee, Head of NBA Investments, said, “Personalisation is a key priority for the league and our investment in Evergent will enable us to deliver tailored options for NBA League Pass subscribers.
“We’re excited to support the company’s growth and strengthen our collaboration.”
Vijay Sajja, Founder & CEO of Evergent Technologies, added, “The future of sports streaming is in crafting personalised fan experiences that deliver unique value and foster loyalty.
“We've seen the powerful impact of our platform on League Pass's global growth and flexibility for subscribers, and we're excited to continue innovating together to deliver even more sophisticated features that elevate fan experiences worldwide.
“We look forward to continuing our partnership with the NBA and are optimistic that we will see continued collaboration on advancing subscription management capabilities, churn reduction strategies, and fan experience enhancements within NBA League Pass.”