Need a HAND to check and protect talent rights?

HAND (Human & Digital), the first human Talent ID Registry under the Digital Object Identifier Foundation (an ISO standard), will be showcasing its global Talent Identifier framework and registry at IBC2024. 

The HAND’s Talent ID is an interoperable tool for the media supply-chain that solves current challenges to talent identity automation today, as well as growing threats to NIL – (Name, Image and Likeness) rights from unlicensed AI-based deepfakes, by persistently identifying legitimate, consent-based ‘digital replicas’, thus helping to protect talent rights and preventing misuse.

Designed for the identification of measurably notable talent in cultural industries of entertainment, sports, fashion, music, news, gaming, and more, HAND’s ISO-level, standards-based technology is available as both a business intelligence-based, Software-as-a-Service (SaaS) platform with an API subscription model, and as a free Web UI for searching a limited amount of Talent IDs per day. 

The product provides unique Talent ID verification for real persons, their virtual counterparts, and fictional characters. Like a “tracking beacon” for talent, HAND helps automate the identification, verification, origin and authenticity of talent-related assets in audio/visual works. 

This helps content owners/providers to streamline the management of talent residuals, royalties and participations, providing studios, payment processors, and content rights owners with a way to automatically track and more efficiently compensate talent and cast lists, protecting both assets and brands, and ensuring authenticity in media content.

Will Kreth, CEO & Founder of HAND, said, “Digital replicas are now effectively part of the media supply chain, and with HAND Talent ID, we’re responding to the urgent need to protect talent rights, preventing unauthorised use of their real, digital or fictional characters, and maintaining the integrity of the content throughout its lifecycle.

“We’ve also talked directly to major studios about their daily frustrations with current manual processes for talent attribution and compensation.

“By addressing the very real problems media companies have in internally reconciling their talent data, we serve as a catalyst for new revenue opportunities in talent utilisation.” HAND’s Talent Identifier framework is located in the IBC Accelerator Innovation Zone, in Hall 3 at IBC show, which is taking place at the Amsterdam RAI convention centre from September 13 -16.