Broadpeak, a content delivery network (CDN) and video
streaming solutions provider, has announced the next generation of its BkYou ad
personalisation solution.
"Consumer demand for personalised content,
including ads, has really ramped up globally," said Jacques Le Mancq, CEO
at Broadpeak.
"With the latest version of our BkYou ad
personalisation solution, we're helping customers address this important trend.
New features, such as ultra-fast transcoding, end-to-end management, and ad
packaging, streamline the delivery of targeted advertising so that operators
and content providers can enhance opportunities for monetisation."
The new BkYou now features new ad preparation
capabilities. It can boost the monetisation of live, cloud personal video
recorder (PVR), and video-on-demand (VOD) video streaming services delivered
via the HLS or DASH formats.
With this version, Broadpeak has increased the number of
ads that operators and content providers can support in their library offering.
BkYou also offers faster transcoding and an ad fallback mechanism that
maximises the number of ad impressions while reducing errors.
In addition, Broadpeak has enhanced BkYou with new ad
hosting and ad packaging capabilities. These capabilities have been added on
top of the solution's existing manifest manipulator features, increasing
operators' scalability so that targeted ads can be better addressed during
popular live events while also supporting VOD and cloud PVR use cases.