Operative, an advertising management solution provider for over 300 of the world’s top media brands across 18 countries, has expanded its AOS advertising management solution with several high-profile media companies now residing on the platform.
Cox Media, Effectv and Spectrum Reach have joined the likes of Fox, NBCU, Paramount, Disney, Seven Australia and Sky, in going live on the platform, which has also been enhanced with new capabilities to help drive increased yield for multi-channel media companies.
AOS is an intelligent media platform that helps companies unify and activate their data, optimise sales and transform operations. It has helped media companies improve the sell-through and value of inventory across all platforms in a way that no other solution in the market can enable and is now the only enterprise advertising management software built with cloud technology and GenAI, claimed Operative.
AOS, which is approaching the processing of US$20 billion in annual advertising revenue and is ramping up to support 6,000 users globally, connects, unifies, and helps activate cross-platform data, enabling media companies to move from data chaos to data intelligence.
Clients using the platform are realising increased inventory yield, streamlined workflows, and stronger campaign outcomes for their advertising clients, said Operative.
Michael Grossi, CEO, Operative, said, “Media companies looking for dramatic improvements in yield across channels get the best ROI from Operative AOS, which is infinitely scalable and flexible for their unique business needs.
“The number of media companies going live with AOS illustrates how important it is in this market to have a future-proof solution to drive today’s business and tomorrow’s growth.”
The AOS user experience has recently been reimagined with a new streamlined interface that is more intuitive and efficient than ever before. Media companies also benefit from many new capabilities that bring flexibility, automation and insight to sales and operations teams.
Operative is also incorporating Adeline – the new, two-time award winning GenAI tool built for media workflows – to enable automated dataflows and automated proposal building.