Visitors to the International Broadcasting Convention (IBC) 2023 in Amsterdam observed a heightened sense of normalcy, with the event feeling much like its pre-pandemic days. Amidst the crowd, Pebble, a renowned name in broadcast tech, captured significant attention with the introduction of their advanced Playout Automation system’s second version.
Neil Maycock, Pebble’s Chief Commercial Officer, spoke of the event’s bustling nature, saying, “The energy this year is palpable. It’s as if IBC has shaken off the weight of the past and sprung back in full force.”
Maycock delved into specifics about Pebble’s newest release. Highlighting the updated features, he shared, “Our primary spotlight this year is on the second iteration of our Playout Automation product. It’s not just cloud-compatible now but also boasts fortified security mechanisms.” Recognizing the contemporary significance of robust digital defenses, he further mentioned, “Given the rising cybersecurity apprehensions, we’ve made sure this product addresses those concerns head-on.”
When it comes to standing out in a competitive market, Pebble’s new automation tool appears to take the lead, especially in cloud functionalities. Maycock, discussing their edge, remarked, “When you talk about cloud capabilities, I genuinely believe our product’s breadth and depth are unmatched.” He continued by noting the buzz the product was generating at IBC. “The traction we’re witnessing from event attendees, especially those with intricate cloud needs, is a testament to our product’s robust features.”
On the topic of pricing, the Chief Commercial Officer shed light on Pebble’s flexible approach. “We’ve got a spectrum. Whether it’s top-tier or more economical options you’re looking at, we cater to both,” he conveyed. Expanding on the product’s scalability, he commented, “Our offerings are molded based on what the client seeks. From straightforward channel playouts to expansive UHD multi-channel systems, we price according to the requisite.”
Pebble’s showcase at IBC 2023 reflects their dedication to addressing contemporary broadcast challenges. With the ever-present threat of digital breaches and the industry’s pivot towards cloud-centric solutions, Pebble’s initiative is both timely and imperative. As the world of broadcasting shifts and matures, it’s evident that trailblazers like Pebble are leading the charge.