Livepeer Studio, a provider of next-generation video streaming solutions that leverage decentralised blockchain technology to reduce the cost of developing and delivering high-quality streaming video, has unveiled a new video streaming platform that offers an “unprecedented combination” of quality and cost-efficiency to content creators, media and entertainment brands, enterprises, houses of worship, and a broader range of sports companies.
Content creators and media businesses have traditionally required the support of cloud providers like Amazon Web Services (AWS), Google or Microsoft and content delivery networks (CDN) like Akamai, Cloudflare and Edgio to stream live video to global audiences across multiple devices. However, this results in high costs, making it difficult for innovative streaming companies to experiment and scale their operations while also achieving profitability.
Livepeer Studio enables content providers to take advantage of a secure, decentralised blockchain marketplace for transcoding and distributing live video, reducing costs and thereby democratising access to high-quality streaming. This means that growing video businesses can cost-effectively build and scale innovative new streaming products at significantly lower financial risk.
Meanwhile, established streaming companies that want to experiment with new engagement strategies, user-generated content, or gaming services can trial and launch offerings on the fly without incurring heavy video delivery costs.
Eric Tang, Founder of Livepeer Studio, said, “Emerging content creators, sports organisations and entertainment brands need more cost-effective tools to make live streaming profitable. Livepeer Studio makes high-quality streaming accessible to all, breaking down cost barriers and helping innovators build and scale their streaming communities, hassle-free.
“Take live social streaming platform SankoTV for example; we’ve helped it save 80% in video costs by moving away from AWS’ Amazon Interactive Video Service.
“Anytime that core costs reduce this significantly it always powers a huge wave of innovation and exploration — we’re excited to underpin a new era in audience engagement and interactive streaming.”