Thai broadcaster Amarin TV has unveiled its new studio built around Pixotope Talent Tracking and Pixotope Graphics – AR/VS Edition. This move marks a step forward for Amarin TV, as they seek to differentiate their live news broadcasts and enhance their storytelling capabilities.
Amarin TV, a subsidiary of Amarin Printing and Publishing, focuses on delivering entertainment, lifestyle, and news programming. The challenge faced by the network was to blend fact-based news delivery with its entertaining format.
Cheewapat Nathalang, CTO of Amarin TV, explained, “We faced a unique challenge — the objective was to ensure the delivery of factual, news-based information would not interfere with the entertainment value our audience has come to expect from us.
“We wanted to create a seamless blend of information-sharing and entertainment, without compromising on either aspect.”
Pixotope’s virtual production technology has reduced the learning curve for Amarin TV staff. With a streamlined workflow, the platform enables the production of captivating graphics, immersive storytelling, and innovative advertising opportunities. The real-time interactivity of Pixotope allows the creation of virtual environments responding to talent’s actions, providing greater creative control and maximising advertising revenue potential.
Pixotope’s no-code, drag-and-drop approach empowers Amarin TV to manage all technical aspects of production within a single visually intuitive interface. This includes control over cameras, signals, renders, Chroma Keyer, and colour correction.
Pixotope Graphics – AR/VS Edition offers Amarin TV a complete out-of-the-box platform for live virtual production. This capability enables transitions between different scenes and sets in real-time, reducing downtime between shows. Amarin TV can change the visual aesthetics of news and entertainment programming, facilitating the deployment of diverse virtual advertising opportunities.
Pixotope Talent Tracking, without the need for a green screen, can allow the creation of immersive, interactive news segments where presenters engage with virtual elements in real-time, enhancing the visual appeal of the broadcast and allowing for a more natural presentation style. The real-time artificial intelligence (AI)-based virtual reality tracking system includes full-body pose estimation, ensuring every body movement is captured with 3D motion tracking.