Gerrit Cornelis, MEDIAGENIX Business Consultant
Promoplan by MEDIAGENIX enables a
company’s marketing department to draw up an optimal promotion plan for all the
promotion efforts of the organization and manage the complete promotion life
cycle, from the definition of the goals to building and executing media plans.
Although developed for a broadcaster, Promoplan is designed
as a standalone application for any company’s marketing department, not only
for broadcasters.
It all starts with a list of promotion plans, i.e. a list
of things a company wants its promotion department to promote during a certain
period.
There is information about who is responsible, the period
of time, the importance, the awareness in the audience, strategic and tactical
goals, milestones, type of campaign, effort required, validation, what other departments
will be involved, etc.
In the media plan you define all the elements in your
promotion, across all media. Promotions include trailers, social
posts, posters on buses, ads in magazines and even merchandising — basically
everything with which any company can promote products, events or services. The
media plan also specifies how the promotion plan has targets for various media
vehicles over certain periods of time.
The next step is building up your promotions on
a specific media vehicle. As the promotion plans are running and the schedule
changes happen, the marketing department can constantly monitor how they are
reaching the goals for the various promotion plans. This will then start the
cycle again.
For TV and radio channels Promoplan is ideally integrated with WHATS’ ON Trailer Campaigns. In this case Promoplan gets from WHATS’ON all the information regarding transmissions that need to be promoted. Users are notified whenever there are changes in the schedule, and they can have Promoplan update the media plans automatically.
For more information, please visit: https://www.mediagenix.tv/en/morten-e-stensgaard-tv-2-danmark-promoplan-helps-broadcasters-adapt-to-the-new-marketing-reality/?utm_source=APB&utm_medium=web&utm_campaign=Interview&utm_content=interview