Red Bee Media and Ranker to offer qualitative data-driven solutions

Red Bee Media, a leading international broadcasting and media services company, has announced a partnership with Ranker to bring new and improved data-driven content discovery solutions to its global network of clients, which includes streaming platforms, OEMs (original equipment manufacturers), studios, pay-TV operators and research firms. 

Ranker is the leading site for crowd-sourced rankings with over 1.4 billion consumer votes on a wide range of entertainment topics. 

As consumers continue to struggle with an overcrowded content marketplace, Red Bee Media provides content discovery solutions that set them apart from competitors by incorporating Ranker’s post-consumption opinion data into its recommendations.

Since Ranker’s dataset is built entirely on first-party viewer sentiment data as opposed to metadata or viewership ratings, its insights provide a much stronger signal of consumer preferences and intent.

Three new data products powered by Ranker have been made available to Red Bee customers looking to streamline the content discovery process for their users:

• Collections – Nuanced movie and TV lists curated by Ranker’s entertainment experts will help Red Bee clients surface unique content carousels, reducing the strain on their own editorial teams. 
• Fans Also Like – Ranker’s taste graph introduces a human element to recommendations that goes beyond metadata-based solutions. Using 1.4 billion votes from over 90 million consumers, Ranker’s post-consumption opinion data delivers unique insight into viewer preferences beyond genres and themes.
• Fan-based Rankings – Unlike static audience scores, Ranker’s movie and TV rankings offer a multi-dimensional view of consumer sentiment that is both qualitative and quantitative. This approach gives users a better understanding of why they might enjoy a piece of content and how it compares to other similar viewing options.

“We are thrilled to announce our strategic partnership with Ranker, integrating their exceptional data insights into our suite of recommendation products,” said Shaun Stark, Head of North America & Global Content Discovery at Red Bee Media. “This collaboration highlights our commitment to providing industry leaders with essential tools needed to reduce processing times in today’s oversaturated media landscape.”