Redflag AI, an AI-powered content protection platform, has entered into a global partnership with EZDRM, a cloud-based digital rights management as a Service (DRMaaS), to help media and entertainment organisations better secure premium content across the entire distribution lifecycle.
The collaboration combines EZDRM’s access control and rights enforcement capabilities with Redflag AI’s watermarking and real-time privacy detection technology. Together, the two organisations aim to provide broadcasters, streaming platforms, studios, and sports organisations with a more comprehensive approach to content security, spanning both prevention and detection.
Under the partnership, customers will be able to adopt both solutions through a single engagement, without additional procurement complexity.
Redflag AI and EZDRM will also work closely on co-selling initiatives, joint customer engagements, and more integrated workflows to streamline deployment and accelerate adoption.
As piracy continues to evolve alongside new distribution models and viewing platforms, content owners are increasingly seeking layered security strategies that go beyond traditional perimeter controls. While digital rights management (DRM) restricts access to authorised users and devices, watermarking and continuous monitoring enable rights holders to trace leaks and respond to piracy incidents in real time.
Max Eisendrath, CEO & Founder, Redflag AI, said, “Our customers increasingly want a comprehensive approach to protecting content that is simple to deploy, effective at scale, and mapped to industry expectations.
“With EZDRM and Redflag working together, rights holders finally get a unified perimeter-plus-alarm defence for their content.”
The partnership also addresses growing compliance demands across the media supply chain. Joint customers will be better positioned to meet studio security audits, platform distribution requirements, and contractual obligations through a more unified, end-to-end content protection framework.
Olga Kornienko, COO & Co-Founder, EZDRM, concluded, “Redflag AI brings advanced watermarking and real-time monitoring that perfectly aligns with our mission to make video security simple, flexible, and accessible.
“Together we’re making it easier for customers to implement the full spectrum of protection their workflows demand.”