Riedel Communications is expanding its leadership in Asia-Pacific (APAC) to better align with market needs and position itself for continued success in 2024 and years to come.
With significant growth in sales and team size, the company will divide the APAC region into two separate teams — Asia and Oceania — to reflect its commitment to a full-service presence in Australia, and enhance customer relationships through more focused and direct sales as well as support services.
Chris Johnson has been promoted to the role of Director Oceania, overseeing Australia, New Zealand, and surrounding countries. With almost two decades of experience in broadcast and live events, Johnson has been instrumental in leading Riedel in the region to new heights since joining the company in 2016.
“We’re really proud of what we’ve been able to accomplish so far in Australia and New Zealand,” said Johnson. “Our success is the result of a great team and our decision as a company to work locally and be close to our customers.
“We believe that close customer relationships are critical, especially as the broadcast and events industries are undergoing so much technological evolution.”
To bolster the Product Division business in the region, Erik Miehs will assume the role of Regional Sales Director, starting 1 January 2024. With close to a decade of experience at Riedel, Miehs brings a wealth of technical and managerial knowledge to his new position, having previously served as the Europe System Consulting Manager, and most recently as Sales Manager ANZ.
“I’m proud to be playing a part in writing the next chapter in Riedel’s strong 15-year history in Australia and New Zealand,” said Miehs. “I’m thrilled to take on the new role and continue our team’s expansion in the Oceania region.”
Guillaume Mauffrey will continue to lead Riedel’s Asian business units as Sales Director Asia with an increased focus on developing major markets such as China, Japan, and South-east Asia.