Ross Video expands into experiential AV with acquisition of ioversal
Ross Video has acquired iorversal, an established innovator in audio-visual production workflows and the creators of Vertex, a platform for immersive experiences. This acquisition, says Ross Video, marks its expansion into experiential technologies and strengthens its end-to-end production ecosystem.
The Vertex AV production suite has earned recognition through high-profile installations worldwide, and is the trusted choice for interactive exhibits, live entertainment, large-scale productions, and dynamic projection mapping. Vertex provides the tools to unify video, audio, lighting, and control into one solution to create, manage, and automate captivating experiences.
David Ross, CEO, Ross Video, said, “Vertex gives our customers a powerful new way to tell their stories. It also extends our live production solutions into the experiential world, opening creative possibilities that inspire audiences everywhere.”
The acquisition underscores Ross Video’s commitment to broadening its portfolio across broadcast, sports, entertainment, and live events, offering customers a unified toolkit that combines live video production with experiential AV. With decades of expertise in media servers and interactive control systems, the ioversal team strengthens Ross Video’s ability to deliver innovative and engaging end-to-end solutions.
Martin Kuhn, Co-Founder, ioversal, added, ““From the very beginning, our mission with Vertex has been to simplify complex audio-visual productions and give creators the freedom to focus on storytelling rather than technical hurdles.
“Together, we’ll be able to bring Vertex to an even wider audience and unlock incredible new possibilities for experiential media. We are deeply proud of what our team has built and are excited to be part of the Ross Video family.”
