SES, a content connectivity solutions over satellite provider, has
surveyed more than 3,000 households in the Philippines and released the
first-ever TV market reception survey of the country. The survey revealed that
households who subscribed to satellite TV ranked highest in terms of
satisfaction with their TV service.
A large majority of satellite TV households were very satisfied with
their TV service (76%), in comparison with cable TV (70%), digital terrestrial
(69%), analogue terrestrial (59%) and IPTV (54%) respectively.
Satellite TV (17%) is also the second-most popular mode of TV reception
in the archipelago, behind terrestrial TV (66%) but ahead of cable TV (15%) and
IPTV (2%), according to the SES Satellite
Monitor report.
The Philippines stands as one of the most dynamic and highly penetrated
TV markets in Asia-Pacific with over 20.8 million TV households and 86.8% TV
penetration rate. The research further highlighted the importance of image
quality and viewing experience for Philippine households, with 99.6% of those
surveyed indicating it as important or very important. Yet, while 57% or 12
million households in the country already own HDTV screens, only about 13% of
TV channels are broadcast in HD quality.
Yew Weng Soo, vice-president,
Sales & Market Development, Asia-Pacific, at SES Video, said: “The survey
unveils the vast growth potential of the broadcast industry and audience
reception in the Philippines.
“Furthermore, as
the country moves towards the 2023 target of a full digital TV switchover, it
is worth noting that satellite-enabled DTH TV offers the most unparalleled
reach in the highest broadcast quality for broadcasters and audiences across
the vast archipelagic nation.”
SES
serves 98% of all satellite TV households in the Philippines, and 39 million
households across the Asia-Pacific region.