Sustainable media technology starts with Humans Not Robots
Humans Not Robots (HNR), a provider of sustainable media technology solutions, will showcase at IBC 2025 its latest innovations aimed at transforming digital infrastructure management through enhanced efficiency, sustainability and cost-effectiveness.
Highlights at stand 5.A37 include the HNR to ZERO platform, which provides data-intensive organisations with tools to optimise operations, reduce environmental impact, and comply with evolving global sustainability mandates.
Featuring new cutting-edge capabilities like real-time visualisation, data enrichment, and scenario forecasting, the platform underscores HNR’s dedication to delivering sustainable and scalable infrastructure.
Kristan Bullett, CEO, HNR, said, “Our platform is driving real-world impact and at the show, we’re excited to showcase how initiatives like the ESA-backed 5G-EMERGE project, Greening of Streaming, and major European telecom providers are leveraging HNR ZERO to embed sustainability into their digital operations.
“Through AI-driven optimisations, we’re helping them achieve their sustainability goals, transform the way they operate, and build a more efficient, eco-friendly future — delivering tangible results while significantly reducing costs.”
Visitors to IBC 2025 will have the opportunity to explore the expanded capabilities of HNR to ZERO, which now integrates even greater precision in power measurement and modelling. Attendees can learn how these advancements enable businesses to enhance their Quality of Impact (QoI) by aligning operational KPIs, such as energy use and costs, with sustainability goals.
Together with partner Accedo, HNR is also co-leading the ECOFLOW II project, one of eight initiatives selected for this year’s prestigious IBC Accelerator programme. Building on the success of last year’s ECOFLOW project, this collaboration addresses critical sustainability challenges, including limited data accessibility and engagement in carbon reduction efforts across the media and entertainment (M&E) industry. Find out more at stand 14.A21 at the Accelerator Zone.
Additionally, HNR will be at the European Broadcasting Union (EBU) stand 10.D21, as part of the 5G-EMERGE initiative. This initiative focuses on advancing next-generation broadcasting by leveraging 5G technology to deliver innovative, scalable and more efficient media solutions.To learn more, speak with the HNR team at IBC 2025, which is taking place from September 12-15 at the RAI Amsterdam Convention Centre.
