Tata Communications has entered into a definitive agreement to acquire The Switch, a global end-to-end live video production and transmission services provider.
According to Tata Communications, the addition of The Switch will allow it to gain a strong foothold into the Americas media and entertainment market, extend its portfolio into live video production and become uniquely positioned as an end-to-end media ecosystem player in the entire content development value chain globally.
Tri Pham, Chief Strategy Officer, Tata Communications, said, “Our combined forces of The Switch’s strong presence in North America and Tata Communications’ global position will create a formidable powerhouse in the global media ecosystem helping enterprises harness emerging digital consumption patterns to drive innovation and disruption.
“In addition, The Switch production infrastructure as a service model will allow Tata Communications customers to accelerate adoption of remote production from any event around the world.”
Describing the global media and entertainment industry as being in a once-in-a-generation digital transformation driven by a fundamental change in consumer consumption behaviours, Dhaval Ponda, Global Head of Media & Entertainment Business, Tata Communications, added, “Tata Communications is already helping some of the largest global sports federations, broadcasters and over-the-top (OTT) platforms manage this disruption through our next generation digital media platform.
“With The Switch team, we will now be able to develop holistic, scalable solutions encompassing live and scheduled programming for television, leveraging pre-recorded and filed videos for new content creation as well as all post-production.
“The Switch and Tata Communications teams, together will help the industry evolve to the next level of at-venue and at-home fan engagement.”