Telos Alliance pioneers next-gen broadcast audio technologies
Telos Alliance is unveiling a new Media Solutions initiative that extends the company’s commitment to empowering tier-one broadcast, sports and streaming organisations with Next Generation Audio (NGA) technologies, transforming media experiences with immersive sound and deeper personalisation.
Telos Alliance’s Media Solutions initiative will pioneer NGA technologies, enabling content providers to exceed audience expectations with immersive, personalised audio that captivates and retains viewers. Over one billion consumer devices already support NGA, a standard that enables personalised, accessible and interactive experiences by allowing individual viewer devices to engage with the playback system and customise the output based on user preferences, accessibility requirements, or changing listening environments.
Whether media is consumed via in-ear headphones, soundbars or multi-speaker setups, NGA enables intuitive, user-centric features such as enhanced dialogue and sound clarity, advanced volume customisation for those with hearing impairments, and commentary and audio track selection for users to choose different commentators for sports events or select alternative language tracks for their favourite shows.
Scott Stiefel, CEO of Telos Alliance, said, “Just ‘good enough’ audio doesn’t cut it in the competitive media landscape anymore — delivering exceptional audio quality is fundamental to engaging and retaining audiences,
“Despite rapid innovation in ultra-high-quality video and immersive on-screen experiences, broadcast audio is overlooked far too often. Content providers need more support in seamlessly enabling NGA technologies that transform auditory experiences.
“Our media solutions products empower brands to wow audiences and bring our business closer to established and new customers.”To find out more about Telo Alliance’s new Media Solutions initiative, visit booth 8.D37 at IBC2024, which is taking place at the Amsterdam RAI convention centre from September 13 – 16.
