TELUS reduces streaming & long-tail costs with Broadpeak’s solution

Global IT company TELUS is leveraging Broadpeak’s Origin Packaging solution to simplify video streaming. Running on Google Cloud Platform, Broadpeak’s high-performance origin packager reduces TELUS’ infrastructure costs while enabling the operator to provide a superior quality of experience to subscribers.

Jacques Le Mancq, CEO, Broadpeak, said, “With video-on-demand (VoD) evolving into a long-tail application, efficient content delivery network (CDN) caching is more critical than ever.

“Without it, the demand for streaming from the origin increases, driving up costs.

“We’re thrilled that TELUS is utilising our high-performance origin packager to keep their infrastructure and operational expenses in check.”

Broadpeak’s Origin Packager features a high performance and scalable just-in-time packaging engine that allows content libraries storage in only one format for reduced storage capacity. It packages and encrypts live and VoD streaming content in popular ABR formats — including HLS and MPEG-DASH — and records them for non-linear use cases such as time-shifting, start over, catch-up, VoD and cloud digital video recorder (DVR).

Broadpeak’s Origin Packager optimises TELUS’ infrastructure costs by minimising the number of software instances needed for packaging content, which is crucial given the operator’s massive VoD library of approximately 150,000 assets. 

In addition, it supports advanced features such as VoD thumbnails, elevating the video streaming experience for subscribers. TELUS is also relying on Broadpeak’s 24/7 managed services to deploy, run, monitor, and fine-tune its video streaming service.