Think, blink, done — Zattoo redefines streaming at IBC2024
Zattoo, a TV streaming and TV-as-a-Service provider, will unveil Stream API, a suite of powerful custom-built applications and services at IBC2024.
Designed to transform the way developers and operators craft and deliver next-generation streaming experiences, Stream API empowers users to rapidly build, launch and scale the next-generation of streaming solutions translating requirements into exceptional experiences with a powerful suite of tools, services and platform.
Bert Schulzki, Chief Product & Technology Officer, Zattoo, said, “Technology is evolving as budgets are being squeezed and customer development teams face huge challenges. Many need to re-build and re-platform, with more devices and fewer resources.
“They must re-think their approach, become methodical, leverage multipliers and avoid pitfalls. We have the technology and the skills to help them.”
Stream API is engineered to address the multifaceted demands of contemporary streaming. At its core is a server-side ad insertion (SSAI) Advertising API providing dynamic ad substitution for live streams and on-demand content. This feature unlocks new revenue opportunities with instantly configurable campaigns, supported by Zattoo’s dedicated European ad sales team.
Stream API delivers fast, reliable and secure multi-bitrate streams for Live TV, Free Ad Supported Television (FAST) channels and on-demand content. It leverages a carrier-grade, fully managed head-end and an extensive European content distribution network.
Coming soon is Stream API’s multimedia Playback SDK, designed to streamline playback, digital rights management (DRM), telemetry, and configuration across various platforms. Additionally, real-time video analytics provided by the Playback Telemetry feature offer deep insights into playback events, including startup times, rebuffering incidents, and video quality scores, enabling developers to fine-tune their services with precision.Zattoo will be at booth 5.A92 during IBC2024, which is taking place at the Amsterdam RAI convention centre from September 13 – 16.
