Track and optimise ads during live sports playout with SyncView

Skandha Media Services, a provider of scalable playout services that leverage cloud technology, automation, AI and machine learning, has launched SyncView, a highly intuitive real-time ad delivery tracking dashboard designed to prevent revenue leakage that can occur in high pressure live sports playout environments.

Nitin Jain, Managing Partner of Business & Solution Engineering, Skandha Media Services, explained, “SyncView provides real-time visibility of the status of each ad during live playout. If an ad isn’t fired at its allocated ad spot according to the playlist, the dashboard alerts the operator so they can find more opportunities to compensate for the undelivered ad during the current event.” 

SyncView provides real-time campaign monitoring and optimisation during the current playout. It means that an ad can be fired at the very next opportunity based on live impression count or timing on screen with a notable sports star, or when there is a goal or century — depending on the sport. Ultimately this prevents revenue leakage.

The cloud-based dashboard provides advertisers and advertising agencies with complete peace of mind when it comes to maximising revenue. It also helps live sports broadcasters and streaming platforms to meet contractual obligations, while easing pressure on playout operators. 

SyncView can be securely accessed from any web-browser so that advertisers and agencies can also track delivery of their ads in real time. Furthermore, the ad delivery data is stored automatically, which also prevents any potential misalignment when it comes to billing.

Jim Oakes, VP of Business & Growth, Americas, Skandha Media Services, added, “Everyone from the operators, to supervisors, to clients can see what is happening in real time; not only creating a sense of confidence and control, but also allowing advertisers to request ad spot changes on the fly to fully optimise campaigns during live playout.”